So what is it about the” bad boy” that creates this powerful uncontrollable attraction in women? First let me tell what it’s not. It’s not that women are attracted to the abusive, mean negative part of the bad boy” personally.I think that these jerks just happen to also possess several associated, attractive qualities that are so powerful they literally make women blind to the abusive behavior because they want these other qualities so badly: unpredictability, uncontrollability , challenging dominance. So when presented correctly, they trigger the natural attraction mechanism inside of women. And” bad boys” have taken these natural qualities that are so attractive to women and made an art of them.