Emmediate Release May12,2013


April Deshaynior SAG/AFTRA actress, Tv host, Fashion Designer, Has Joined the Ranks of celebrities, who have created their own fragrances. By adding a fragrance to that already long list of many other talents, the fragrance is due out this December, April noted that the scent came about and inspired by the scents her grandmother  wore when she was a little girl, April describes the scents as a combination of cinemon and spices, I had a very  creative and stylish grandmother-she never left the house without carefully coordinating and styling from her head to toe, said April during an phone interview with instyle editors, it wasn’t Just an original smells, from, spices,vanilla, cinemon, nutmeg, these we’re some of the notes she wanted to include in her own unique scent.April has been working  with Lynn wilson, of fragrance resources to put her scent together. The sizes will range in 6.7 oz. body lotions,$45, and 3.9 oz. for $69 will be offered as well a 1.7 oz for $ 44 also included are bath and shower gels, for$28. April created and designed the bottle herself, the outer boxes combines art nouveau and vintage touches.” I wanted it to represent different senses and layers of every woman which is what i strive to do eachday at Deshaynior design house, said April, speaking of her apparel and accessories line, all named after the designer herself. I create attention to the way that i create and vision my designs, cause there are many different parts to every woman. So i wanted to create a very elegant, bottle but not to girly, girly, April’s also gearing up for her print advertising, which will be shot by susane manor, and will begin running in December fashion, beauty and lifestyle magazine,” ice cream magazine, I consider myself a girly girl, so i love to take photo’s saids April of the ad. Susane knows how to shoot and make it be feminine, girly, and sexy,The Designer saids she loves to empower women. And nothing brings that to life like a fragrance.For now the scent will be sold online and throughout florida, Industry resources estimated that the scent would do upwards of 10-20 million at  retails in it’s first year on counters and online retailers, April is said to be launching a second pillar fragrance in september of next year, she is also working on her winter 2013 new men’s collection as far as her next steps in beauty, April Deshaynior said she’d like to focus on makeup and a hair line, being i love them both I’m also good at both. It would Just make sense for me too launch those next, but  Just like clothes, hair is something where i know and love. So I’m sure I’ll be focusing on that sometime soon in the near future. She said For more info contact Josh Mitchell at www.wickidpissapublicity.com PR Firm.Scan_Pic0301

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